WHERE DOES THE NAME FFOTOGRAFFIAETH COME FROM?
It is the Welsh word for "photography." I’ve always been drawn to the unique aesthetic and rhythm of the language. To me, ffotograffiaeth represents the art of capturing light and stories through a curated lens.

WHAT GEAR DO YOU USE?
I primarily shoot with a professional-grade mirrorless system, favoring 35mm and 50mm prime lenses to capture the specific atmosphere and detail you see across the site.

HOW DID YOU GET YOUR START IN BLOGGING?
With a background in the creative industry in London, I started ffotograffiaeth as a visual sanctuary to document the aesthetics and designs that inspired me. What began as a personal passion project has organically evolved into a professional platform for visual storytelling.

HOW DID YOU GROW A FOLLOWING?
I get this question a lot! My readership grew pretty organically in the beginning. I wasn’t trying to make it a business but when people started leaving comments I thought, wow I should take this seriously. Once I started putting more thought and effort into each post and created an editorial calendar that I stuck to, brands started reaching out for collaborations and advertising. I also loved it so much that I just lived and breathed the blogging community. I attended events, conferences and made friends with fellow bloggers.

WHO TAKES YOUR PICTURES?
Arna Bee. But when the amazing Arna isn’t available or we’re traveling my husband Todd steps in. We use a Canon 6D with a 50mm lens or an 11-24 mm lens.

I’M VISITING LONDON, WHERE SHOULD I GO?
London is a constant source of inspiration. From the galleries in East London to the hidden cafes in Marylebone, I’m always discovering new haunts. Keep an eye on my London travel guides for my latest recommendations.